Google Plus: Learning from Buzz Failure
About 14 months ago, Google released what turned out to be the biggest flop in the company’s history. It was called Buzz. The idea was to leverage its email war chest to create a social network to compete directly with Twitter and Facebook.
It released Buzz all at once and activated it immediately. Buzz even prepopulated its networks with the user’s most commonly emailed friends, whether that was your pastor or your drinking buddies. That was the strategic error that revealed the underlying problem. All in an instant, worlds crashed, and people went absolutely nuts trying to shut it off.
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Buzz, failure, From, Google, Learning, Plus
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